Skip to main content

Content Lab: Create Multimodal Social Posts From Your Video

  • Updated

With Content Lab, you can create engaging social posts that combine different media types, such as text and video, within a single post. 

On this page:

How to create multimodal social posts

  1. Open Content Lab and select the video you want to work with. 
  2. Click Social on the left side menu. 
  3. Content Lab automatically generates three social posts for any video you upload. These serve as a starting point and are listed on the left panel. You can edit and use them as you like. 
  4. To create a new social post, click the Generate Social Post button at the bottom of the page.
  1. Fine-tune the results by providing the following inputs:
    • The tone of Voice: Select your preferred tone from available options, such as professional, helpful, conversational, informative, friendly, and playful, to create content that matches your brand’s voice. 
    • Length: Choose the desired text length:
      • Short: 100 to 150 words
      • Medium: 200 to 300 words
      • Long: 350 to 450 words
    • Prompt: You can use the default prompt or tailor it to match your requirements. Make the prompts detailed and specific to get the best results. 
  2. Hit Generate. 

  1. The generated post includes a text and video component.  
  2. Use the inline text editor to edit the text portions. Add, remove, or replace text as required. You can also use shortcut keys to Bold (Ctrl + B), Italicize (Ctrl + I), and Underline (Ctrl + U) to format the text. 
  3. Content Lab automatically includes a relevant video clip to your social post. You can Edit, Download, Replace, Regenerate or Delete this clip using the appropriate icons on the right.
Pro Tip: Fine-tune the prompt to create customized social posts for specific channels like LinkedIn, Instagram, Facebook, etc. You can also mention hashtags or keywords to include in the post. 

How to download multimodal social media posts

  1. After creating the post, click the Share button at the top right to share it externally.
  1. You can use the Link tab to share the link to the post with your teammates. 
  2. Click the Download tab to start downloading the multimodal social media post. Content Lab will send the clip as a zip file to your email. The zip file will contain a .docx file with the text component and a .mp4 file with the video clip.

FAQs & Troubleshooting

1. How can I determine the word count of the social post?

Check out the word counter at the bottom right. 

2. How many social posts can I generate?

There are no restrictions. You can create as many as you need. 

3. Can I create social posts in languages other than English?

Yes. Mention your desired language in the text prompt. Currently, Content Lab supports outputs in the following languages: English, Spanish, French, German, Chinese (Simplified and Traditional), Japanese, Korean, Russian, Portuguese (Brazilian and European), Italian, Dutch, Swedish, Polish, Turkish, Arabic, and Hindi. As our LLM gains more capabilities, we’ll update this list to include more languages. 

4. How do I delete a previously generated social post?

Click the required social post on the left panel, tap the three dots icon next to it, and click Delete. 

Related articles